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Privacy policy

Swiss Holiday Park AG

The responsible party within the meaning of the data protection laws is:

Dorfstrasse 10
CH-6443 Morschach

Your data protection rights

You can exercise the following rights at any time using the contact details provided by our data protection officer:

  • Information about your data stored by us and its processing,
  • Correction of incorrect personal data,
  • deletion of your data stored by us,
  • Restriction of data processing, if we are not yet allowed to delete your data due to legal obligations,
  • objection to the processing of your data by us and
  • Data portability, provided that you have consented to the data processing or have concluded a contract with us.

If you have given us consent, you can revoke this at any time with effect for the future.

You can contact the supervisory authority responsible for you at any time with a complaint.

Purposes of data processing by the data controller and third parties

We process your personal data only for the purposes stated in this privacy policy. We do not transfer your personal data to third parties for purposes other than those stated. We will only disclose your personal data to third parties if:

  • you have given your express consent to do so,
  • the processing is necessary for the execution of a contract with you,
  • the processing is necessary to comply with a legal obligation,

the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data.

Collection of general information when you visit our website

When you access our website, information of a general nature is automatically collected by means of a cookie. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and the like. This is exclusively information that does not allow any conclusions to be drawn about your person.

This information is technically necessary in order to correctly deliver the contents of web pages requested by you and is mandatory when using the Internet. In particular, it is processed for the following purposes:

  • Ensuring a smooth connection setup of the website,
  • Ensuring a smooth use of our website,
  • evaluation of system security and stability as well as
  • for other administrative purposes.

The processing of your personal data is based on our legitimate interest from the aforementioned purposes for data collection. We do not use your data to draw conclusions about your person. Recipients of the data are only the responsible body and, if applicable, order processors.

Anonymous information of this kind is statistically evaluated by us, if necessary, in order to optimise our Internet presence and the technology behind it.


Like many other websites, we also use so-called "cookies". Cookies are small text files that are transferred from a website server to your hard drive. Through this, we automatically receive certain data such as IP address, browser used, operating system and your connection to the Internet.

Cookies cannot be used to run programs or deliver viruses to a computer. The information contained in cookies enables us to facilitate your navigation and to display our web pages correctly.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.

Further information on cookies can be found at the following link:

Essential cookies

These cookies are essential to enable you to navigate our websites and use their features. Without these cookies, services such as shopping carts and e-billing are not possible.

Performance and analytics cookies

These cookies collect information about how you use our website, for example which pages you visit most often. This data may be used to optimize our websites and make it easier for you to navigate. These cookies are also used to allow affiliated companies to identify whether you have come from another affiliated company's website and your visit has been completed with the use or purchase of a product or service, including information about the products or services purchased.

Functionality Cookies

These cookies allow our websites to remember choices you have made while browsing. For example, we may store your geographic location in a cookie to ensure that we display the version of the website appropriate for your location. We may also remember preferences such as text size, font, and other customizable elements of the website. The cookies may also be used to keep a record of which products or videos you have viewed on offer so that you are not offered the same thing twice. The information collected by these cookies does not identify you and they may also track your navigation activity on websites not operated by us.

Use of third party cookies

We may also load other third-party cookies that also use cookies, web beacons/counting pixels and other similar technologies to collect information about your online activities, either through our Services or across the Internet. These companies may also display ads and track user behavior in other ways.

Controlling Cookies

You can generally view our website without cookies. Internet browsers are regularly set to accept cookies. Generally, you can disable or delete the use of cookies at any time through your browser settings. Please use the help functions of your Internet browser to find out how to change these settings. Please note that some features of our website may not work if you have disabled the use of cookies. Users can disable the receipt of cookies by clicking here:

Provision of chargeable services

In order to provide chargeable services, we request additional data, such as payment details, in order to process your order. We store this data in our systems until the legal retention periods have expired.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.


On the basis of your expressly given consent, we will regularly send you our newsletter or comparable information by e-mail to your specified e-mail address.

To receive the newsletter, it is sufficient to provide your e-mail address. When you register to receive our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be informed by e-mail of circumstances relevant to the service or registration (for example, changes to the newsletter service or technical circumstances).

For an effective registration we need a valid e-mail address. In order to verify that a registration is actually made by the owner of an e-mail address, we use the "double-opt-in" procedure. For this purpose, we log the order of the newsletter, the sending of a confirmation email and the receipt of the hereby requested response. No further data is collected. The data is used exclusively for sending the newsletter and is not passed on to third parties.

You can revoke your consent to the storage of your personal data and its use for the newsletter dispatch at any time. You will find a link to this effect in every newsletter. In addition, you can unsubscribe at any time directly on this website or inform us of your wish to do so using the contact option provided at the end of this privacy policy.

E-mail marketing with MailChimp

We use the list provider MailChimp: 512 Means St., Suite 404, Atlanta, GA 30318 USA to send our newsletter. When you register for our newsletter, the information you provide is transferred to MailChimp and stored there. Your data will be processed accordingly by MailChimp on servers / data centers in the USA. MailChimp offers extensive analysis options with regard to how the newsletters are opened and used. These analyses are group-related and are not used by us for the individual evaluation of newsletter recipients. For more information about MailChimp and MailChimp's privacy policy, please click here:

You can object to receiving the newsletter at any time with effect for the future. Each newsletter sent contains an unsubscribe link as well as a link with the option to manage your personal profile.

Contact form

If you contact us by e-mail or contact form with regard to questions of any kind, you give us your voluntary consent for the purpose of contacting you. For this purpose, it is necessary to provide a valid e-mail address. This serves the allocation of the inquiry and the subsequent answer of the same. The specification of further data is optional. The information you provide will be stored for the purpose of processing the inquiry and for possible follow-up questions.


This website may contain hyperlinks to other websites that are not operated or monitored by us. These third party websites are not subject to this Privacy Policy and we are not responsible for their content or their personal data handling policies. We recommend that you read the policy of each website and check how they protect your personal data and whether they are trustworthy.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (hereinafter: Google). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. However, due to the activation of IP anonymization on these web pages, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The purpose of the data processing is to evaluate the use of the website and to compile reports on website activities. Based on the use of the website and the internet, other related services shall then be provided. The processing is based on the legitimate interest of the website operator.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:

Use of Hotjar

This website uses Hotjar, Hotjar Ltd, Level 2, St Julians Business Centre 3, Elia Zammit Street, St Julians STJ 3155, Malta, Europe, a web analytics tool. It is used to anonymously record the interactions of randomly selected individual visitors with the website. This results in a log of, for example, mouse movements and clicks with the aim of identifying potential improvements to the respective website. In addition, information on the operating system, browser, incoming and outgoing links, geographical origin, as well as resolution and type of device are evaluated for statistical purposes. This information is not personal and will not be passed on to third parties by Hotjar.

If you do not want Hotjar to process your data, you can deactivate the use of cookies in the settings of your web browser and delete cookies that are already active. Disable Hotjar by setting the DoNotTrack header in your browser.

You can find out more about Hotjar's data processing here:

Use of

This website uses "", a font service provided by Monotype GmbH, Werner-Reimers-Strasse 2-4, 61352 Bad Homburg, Germany. Each time you visit this website, files are loaded from a server to display text in a particular font. Your IP address may be transferred to a server and stored in the usual server log. Further processing of this information is the responsibility of Information on conditions and settings can be found in the privacy policy of

Use of Google Maps

This website uses Google Maps API to visually display geographical information. When using Google Maps, Google also collects, processes and uses data about visitors' use of the map functions. You can find more information about data processing by Google in the Google privacy policy There you can also change your personal privacy settings in the Privacy Center.

Detailed instructions on how to manage your own data in connection with Google products can be found here

Embedded YouTube videos

We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. This tells Youtube which pages you are visiting. If you are logged into your Youtube account, Youtube can assign your surfing behaviour to you personally. You can prevent this by logging out of your Youtube account beforehand.

If a Youtube video is started, the provider uses cookies that collect information about user behaviour.

If you have deactivated the saving of cookies for the Google ad program, you will not have to expect any such cookies when watching Youtube videos. However, Youtube also stores non-personal usage information in other cookies. If you wish to prevent this, you must block the storage of cookies in your browser.

Further information on data protection at "Youtube" can be found in the provider's data protection declaration at:

Embedded Vimeo videos

On some of our websites, we embed Vimeo videos. The operator of the corresponding plugins is Vimeo, LLC with headquarters at 555 West 18th Street, New York, New York 10011.

When you call up the Internet pages of our website that are provided with such a plugin - for example, our media library - a connection is established to the Vimeo servers and the plugin is displayed. This transmits to the Vimeo server which of our Internet pages you have visited. If you are logged in as a member of Vimeo, Vimeo assigns this information to your personal user account. When using the plugin, such as clicking on the start button of a video, this information is also assigned to your user account. You can prevent this assignment by logging out of your Vimeo user account before using our website and deleting the corresponding cookies from Vimeo.

Further information on data processing and notes on data protection by Vimeo can be found in the privacy policy of the provider

Use of SmartSupp Live Chat

On our website, the component SmartSupp (Smartsupp, Milady Horakove 13, 602 00 Brno, Czech Republic) is used. SmartSupp is a live support helpdesk software that enables the establishment of direct communication in real time (so-called live chat) with visitors to our website.

With every single visit to our website that is equipped with a SmartSupp component, data is collected by this component with the purpose of operating the live chat system and analysing the operation of the system. More information about SmartSupp can be found at

The SmartSupp component sets a cookie on the system of the data subject. Pseudonymized usage profiles can be created via the SmartSupp cookie. Such pseudonymized usage profiles may be used by the controller to perform an analysis of visitor behavior as well as to analyze and maintain the proper operation of the live chat system. The analysis is also used to improve our services. The data collected via the SmartSupp component will not be used to identify the data subject without first obtaining the separate express consent of the data subject. This data will not be merged with personal data or with other data containing the same pseudonym.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent the SmartSupp component from setting a cookie on the system of the data subject. In addition, a cookie already set by the SmartSupp component can be deleted at any time via the Internet browser or other software programs.

The applicable data protection provisions of SmartSupp can be found at

Use of Quandoo

Our website offers the option of making table reservations for our restaurants. We use the Quandoo app for this purpose. The app is a product of Quandoo GmbH, registered address: Quandoo Switzerland GmbH, c/ o ECOVIS ws&p ag, Mühlebachstrasse 2, 8008 Zurich. The app is subject to the Basic Data Protection Regulation, an EU-wide legal framework for the standardization of data protection law (in short " DSGVO").

In the current process of a table reservation, the user directly agrees that his data necessary for the reservation will be stored in Quandoo at the respective institution of the table reservation. This applies to all table reservations, regardless of whether this takes place via the app, in person at the restaurant or by telephone.

Quandoo's applicable privacy policy can be found at

Use of synxis

In our web offer there is the possibility to make online reservations. For this purpose we use the online reservation system SynXis / Sabre Hospitality, 3150 Sabre Drive, Southlake, TX 76092 USA.

All booking data entered by you will be transmitted in encrypted form. Our contractual partner has undertaken to handle your transmitted data in accordance with data protection regulations. It takes all organizational and technical measures to protect your data. In this context, the data will not be passed on to third parties. The data will be used exclusively for processing the booking and for communication.

The applicable data protection regulations of SynXis / Sabre Hospitality can be found at

Social Plugins

Social plugins from the providers listed below are used on our websites. You can recognize the plugins by the fact that they are marked with the corresponding logo.

Information, which may include personal data, may be sent to the service provider via these plugins and may be used by the service provider. We prevent the unconscious and unintentional collection and transmission of data to the service provider through a 2-click solution. To activate a desired social plugin, it must first be activated by clicking on the corresponding button. Only this activation of the plugin also triggers the collection of information and its transmission to the service provider. We do not collect any personal data ourselves by means of the social plugins or about their use.

We have no influence on what data an activated plugin collects and how it is used by the provider. Currently, it must be assumed that a direct connection to the provider's services is established and that at least the IP address and device-related information is collected and used. There is also the possibility that the service providers try to save cookies on the computer used. Please refer to the data protection information of the respective service provider to find out which specific data is collected and how it is used. Note: If you are logged into Facebook at the same time, Facebook can identify you as a visitor to a particular page.

We have integrated the social media buttons of the following companies on our website:

Google AdWords

Our website uses Google conversion tracking. If you have reached our website via an ad placed by Google, Google Adwords will set a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked across AdWords customers' websites. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users.

If you do not wish to participate in the tracking, you can refuse the setting of a cookie required for this - for example, by means of a browser setting that generally deactivates the automatic setting of cookies or by setting your browser in such a way that cookies from the domain "" are blocked.

Please note that you may not delete the opt-out cookies as long as you do not wish to record measurement data. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

Use of Google Remarketing

This website uses the remarketing function of Google Inc. The function is used to present website visitors with interest-based advertisements within the Google advertising network. A so-called "cookie" is stored in the browser of the website visitor, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.

According to its own information, Google does not collect any personal data during this process. However, if you do not wish to use Google's remarketing function, you can deactivate it in principle by making the appropriate settings at

Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at

Facebook Remarketing / Retargeting

Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. When you visit our pages, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. This enables Facebook to assign the visit to our pages to your user account. We can use the information obtained in this way to display Facebook Ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook's privacy policy at

If you do not wish any data to be collected via Custom Audiences, you can deactivate Custom Audiences here:

Conversion measurement with the visitor action pixel from Facebook

With your consent, we use the "Visitor Action Pixel" of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") within our website. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, meaning that we do not see the personal data of individual users. However, this data is stored and processed by Facebook, about which we will inform you according to our level of knowledge. Facebook may link this data to your Facebook account and also use it for its own advertising purposes, in accordance with Facebook's data usage policy You may allow Facebook and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes. This consent may only be given by users over the age of 13. If you are younger, please ask your parent or guardian for guidance.

Please click here if you wish to withdraw your consent:


This site uses the GoThru design and overlay software via an API. Provider is GoThru Media Inc./ 50 Halsey Ave/Toronto, ON M4B 1A5/Canada.
In order to use the features of GoThru, it is necessary to store your IP address. This information is usually transmitted to a GoThru server and stored there. The provider of this site has no influence on this data transmission.
The use of GoThru is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
More information on the handling of user data can be found in the privacy policy of GoThru Media Inc:

Changes to our privacy policy

We reserve the right to adapt this privacy policy to ensure that it always complies with the current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new data protection statement will then apply to your next visit.

Questions to the data protection officer

If you have any questions about data protection, please write us an e-mail or contact the person responsible for data protection in our organization directly:

Thomas Holzmann