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Privacy policy

Swiss Holiday Park AG

Responsible body in the sense of the data protection laws is:

Dorfstrasse 10
CH-6443 Morschach

Your data protection rights

You can exercise the following rights at any time using the contact details provided by our data protection officer:

  • Information about your data stored by us and its processing,
  • Correction of incorrect personal data,
  • deletion of your data stored by us,
  • Restriction of data processing, if we are not yet allowed to delete your data due to legal obligations,
  • objection to the processing of your data by us and
  • Data portability, provided that you have consented to the data processing or have concluded a contract with us.

If you have given us consent, you can revoke this at any time with effect for the future.

You can contact the supervisory authority responsible for you at any time with a complaint.

Purposes of data processing by the controller and third parties

We process your personal data only for the purposes stated in this privacy policy. We do not transfer your personal data to third parties for purposes other than those mentioned. We will only share your personal data with third parties if:

  • you have given your express consent to this,
  • the processing is necessary for the performance of a contract with you,
  • the processing is necessary for compliance with a legal obligation,

the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data.

Collection of general information when you visit our website

When you access our website, information of a general nature is automatically collected by means of a cookie. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and the like. This is exclusively information that does not allow any conclusions to be drawn about your person.

This information is technically necessary in order to correctly deliver the content of web pages requested by you and is mandatory when using the Internet. In particular, they are processed for the following purposes:

  • Ensuring a smooth connection setup of the website,
  • Ensuring the smooth use of our website,
  • evaluating system security and stability, and
  • for other administrative purposes.

The processing of your personal data is based on our legitimate interest from the aforementioned data collection purposes. We do not use your data to draw conclusions about your person. Recipients of the data are only the responsible body and, if applicable, order processors.

Anonymous information of this kind is statistically evaluated by us, if necessary, in order to optimize our Internet presence and the technology behind it.


Like many other websites, we also use so-called "cookies". Cookies are small text files that are transferred from a website server to your hard drive. Through this, we automatically receive certain data such as IP address, browser used, operating system and your connection to the Internet.

Cookies cannot be used to run programs or deliver viruses to a computer. Based on the information contained in cookies, we can facilitate your navigation and enable the correct display of our web pages.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.

Further information on cookies can be found at the following link:

Essential cookies

These cookies are essential to allow you to navigate our websites and use their features. Without these cookies, services such as shopping carts and e-billing are not possible.

Performance and analytics cookies

These cookies collect information about how you use our website, such as which pages you visit most often. This data may be used to optimize our websites and make it easier for you to navigate. These cookies are also used to allow affiliated companies to recognize if you are coming from another affiliated company's website and your visit has concluded with the use or purchase of a product or service, including information about the products or services purchased.

Functionality Cookies

These cookies allow our websites to remember choices you have made while browsing. For example, we may store your geographic location in a cookie to ensure that we display the version of the website appropriate for your location. We may also remember preferences such as text size, font, and other customizable elements of the website. The cookies may also be used to log which offered products or videos you have viewed so that you are not offered the same thing twice. The information collected by these cookies does not identify you and they can also track your navigation activities on websites not operated by us.

Use of third-party cookies

There may also be other third-party cookies loaded that also use cookies, web beacons/counting pixels, and other similar technologies to collect information about your online activities, either through our services or across the Internet. These companies may also display ads and track user behavior in other ways.

Control cookies

You can generally view our website without cookies. Internet browsers are regularly set to accept cookies. In general, you can disable or delete the use of cookies at any time via your browser settings. Please use the help functions of your Internet browser to find out how to change these settings. Please note that individual functions of our website may not work if you have disabled the use of cookies. Users can disable the receipt of cookies by clicking here:

Provision of chargeable services

In order to provide chargeable services, we request additional data, such as payment details, in order to process your order. We store this data in our systems until the legal retention periods have expired.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.


On the basis of your expressly given consent, we will send you our newsletter or comparable information regularly by e-mail to your specified e-mail address.

To receive the newsletter, it is sufficient to provide your e-mail address. When registering to receive our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be informed by e-mail about circumstances relevant to the service or registration (for example, changes to the newsletter offer or technical circumstances).

For an effective registration we need a valid e-mail address. In order to verify that a registration is actually made by the owner of an e-mail address, we use the "double-opt-in" procedure. For this purpose, we log the order of the newsletter, the sending of a confirmation e-mail and the receipt of the response requested herewith. No further data is collected. The data is used exclusively for sending the newsletter and is not passed on to third parties.

You can revoke your consent to the storage of your personal data and its use for the newsletter dispatch at any time. You will find a corresponding link in each newsletter. In addition, you can also unsubscribe at any time directly on this website or inform us of your corresponding wish via the contact option provided at the end of this privacy notice.

E-mail marketing with MailChimp

We use the list provider MailChimp: 512 Means St., Suite 404, Atlanta, GA 30318 USA to send our newsletter. If you register for our newsletter, the specified will be transferred to MailChimp and stored there. Your data will accordingly be processed by MailChimp on servers / data centers in the USA. MailChimp offers extensive analysis options with regard to how the newsletters are opened and used. These analyses are group-related and are not used by us for the individual evaluation of newsletter recipients. You can access more information about MailChimp and MailChimp's data protection here:

You can object to receiving the newsletter at any time with effect for the future. Each newsletter sent contains an unsubscribe link as well as a link with the option to manage your personal profile.

Contact form

If you contact us by e-mail or contact form regarding questions of any kind, you give us your voluntary consent for the purpose of contacting you. For this purpose, it is necessary to provide a valid e-mail address. This serves the assignment of the request and the subsequent response to the same. The provision of further data is optional. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.


This website may contain hyperlinks to other websites that are not operated or monitored by us. These third-party websites are not subject to these data protection regulations, and we are not responsible for their content or for their policies regarding the handling of personal data. We recommend that you read the policy of the respective websites and check in what way they protect your personal data and whether they are trustworthy.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc (hereinafter: Google). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these web pages, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

The purposes of data processing are to evaluate the use of the website and to compile reports on website activities. Based on the use of the website and the Internet, other related services shall then be provided. The processing is based on the legitimate interest of the website operator.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

Use of Hotjar

This website uses Hotjar, Hotjar Ltd, Level 2, St Julians Business Centre 3, Elia Zammit Street, St Julians STJ 3155, Malta, Europe, a web analytics tool. It is used to anonymously record interactions of randomly selected individual visitors with the website. This results in a log of, for example, mouse movements and clicks with the aim of identifying potential improvements to the respective website. In addition, information on the operating system, browser, incoming and outgoing references (links), geographical origin, as well as resolution and type of device are evaluated for statistical purposes. This information is not personal and will not be passed on to third parties by Hotjar.

If you do not want Hotjar to process your data, you can deactivate the use of cookies in the settings of your web browser and delete cookies that are already active. Disable Hotjar by setting the DoNotTrack header in your browser.

You can find out more about Hotjar's data processing here:

Use of

This website uses "", a font service provided by Monotype GmbH, Werner-Reimers-Strasse 2-4, 61352 Bad Homburg, Germany. Each time you visit this website, files are loaded from a server to display text in a particular font. Your IP address may be transferred to a server and stored in the usual server log. Further processing of this information is the responsibility of For information on conditions and settings, see the privacy policy of

Use of Google Maps

This website uses Google Maps API to visually display geographical information. When using Google Maps, Google also collects, processes and uses data about visitors' use of the map functions. You can find more information about data processing by Google in the Google privacy policy There you can also change your personal privacy settings in the Privacy Center.

Detailed instructions on how to manage your own data in connection with Google products can be found here

Embedded YouTube videos

On some of our websites, we embed YouTube videos. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. This tells Youtube which pages you are visiting. If you are logged into your Youtube account, Youtube can assign your surfing behavior to you personally. You can prevent this by logging out of your Youtube account beforehand.

If a Youtube video is started, the provider uses cookies that collect information about user behavior.

If you have deactivated the storage of cookies for the Google Ad program, you will not have to deal with such cookies when watching Youtube videos. However, Youtube also stores non-personal usage information in other cookies. If you would like to prevent this, you must block the storage of cookies in the browser.

For more information on data protection at "Youtube", please refer to the provider's privacy policy at:

Embedded Vimeo videos

On some of our websites, we embed Vimeo videos. The operator of the corresponding plugins is Vimeo, LLC with headquarters at 555 West 18th Street, New York, New York 10011.

When you call up the web pages of our website that are provided with such a plugin - for example, our media library - a connection is established to the Vimeo servers and the plugin is displayed. This transmits to the Vimeo server which of our Internet pages you have visited. If you are logged in as a member of Vimeo, Vimeo assigns this information to your personal user account. When using the plugin, such as clicking on the start button of a video, this information is also assigned to your user account. You can prevent this assignment by logging out of your Vimeo user account before using our website and deleting the corresponding cookies from Vimeo.

Further information on data processing and notes on data protection by Vimeo can be found in the privacy policy of the provider

Use of SmartSupp Live Chat

On our website, the component SmartSupp (Smartsupp, Milady Horakove 13, 602 00 Brno, Czech Republic) is used. SmartSupp is a live support helpdesk software that enables the establishment of direct communication in real time (so-called live chat) with visitors to our own website.

With each individual visit to our website that is equipped with a SmartSupp component, data is collected by this component with the purpose of operating the live chat system and analyzing the operation of the system. More information about SmartSupp can be found at

The SmartSupp component sets a cookie on the system of the data subject. Pseudonymized usage profiles can be created via the SmartSupp cookie. Such pseudonymized usage profiles can be used by the controller to perform an analysis of visitor behavior as well as to analyze and maintain the proper operation of the live chat system. The analysis also serves to improve our offer. The data collected via the SmartSupp component will not be used to identify the data subject without first obtaining the separate express consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent the SmartSupp component from setting a cookie on the system of the data subject. In addition, a cookie already set by the SmartSupp component can be deleted at any time via the Internet browser or other software programs.

The applicable data protection provisions of SmartSupp can be found at

Use of synxis

In our web offer there is the possibility to make online reservations. For this purpose, we use the online reservation system SynXis / Sabre Hospitality, 3150 Sabre Drive, Southlake, TX 76092 USA.

All booking data entered by you will be transmitted in encrypted form. Our contractual partner has committed itself to handling your transmitted data in accordance with data protection regulations. It takes all organizational and technical measures to protect your data. In this context, the data will not be passed on to third parties. The data will be used exclusively for processing the booking and for communication.

The applicable data protection regulations of SynXis / Sabre Hospitality can be found at

Use of aleno

Collection of guest data for reservations
In order to accept online reservation requests via our website and to manage them, we use the restaurant management system aleno, which is offered by aleno AG, based in Switzerland. The use of aleno allows us to electronically collect personal information about our guests ("Guest Data"). The Guest Data is the following information:

  • First name and last name
  • Telephone number and e-mail address
  • Number of people, time and date of the requested visit
  • Home address (optional)
  • Company name (optional)

The collection of guest data allows us to process your reservation request and ensure that the table you request is reserved in your name and that we can contact you if necessary. The legal basis for using aleno to electronically record reservations is the protection of our legitimate interests pursuant to Art. 6 (1) lit. f DSGVO.

The guest data we collect is not automatically deleted after the reservation has been made, but is used to create a personal guest profile. You have the right to request deletion of your guest data at any time. If the deletion occurs before the date of the reservation, the corresponding reservation will be automatically canceled.

Creation of guest profiles
The guest data collected for the purpose of accepting and making an online reservation is used by us to create a personal profile for our guests in the aleno restaurant management system ("guest profile"). This allows us to use the guest data to personalize our services. After your visit to our restaurant, we reserve the right to add additional personal data to the guest profile to enable us to further personalize it ("profile data"). This profile data is the following information:

  • Personal Data used to personalize Guests, including preferred language, allergies and special requests, birthday, customer category and status.
  • Information about past restaurant visits, including time and date of visit, length of stay, number of guests, type and location of table, amount spent, and any no-shows.
  • Consolidated information on all restaurant visits to date, including total number of visits, total amount spent, and total number of no-shows.

Creating a guest profile and collecting profile data allows us to tailor our services to you, thereby ensuring that you feel at home with us and that we can cater to your individual needs. The legal basis for the use of aleno to create a guest profile is the protection of our legitimate interests pursuant to Art. 6 (1) lit. f DSGVO. The guest data and profile data contained in the guest profile are deleted or anonymized as soon as they are no longer used for their original purpose. You have the right to request deletion of your guest profile and the guest data and profile data contained therein at any time.

Responsibility and further information

When collecting and processing guest data, payment information and profile data in connection with the use of the restaurant management system aleno, we are deemed to be the responsible party within the meaning of Art. 4 No. 7 DSGVO, which decides on the purposes and means of processing the personal data collected and is responsible for ensuring and fulfilling the rights of the data subjects.
The guest data, payment information and profile data are transmitted to and processed by aleno AG after they have been collected. aleno AG qualifies as a processor within the meaning of Art. 4 No. 8 DSGVO, which processes personal data on behalf of the controller. For this reason, we have concluded a contract with aleno AG for commissioned data processing and thus fully implement the requirements of the DSGVO when using aleno. Further information on the collection and handling of your personal data in connection with the use of aleno can be found in the data protection declaration of aleno AG, which can be accessed via the following link:

Social Plugins

Social plugins from the providers listed below are used on our websites. You can recognize the plugins by the fact that they are marked with the corresponding logo.

Information, which may include personal data, may be sent to the service provider via these plugins and may be used by the service provider. We prevent the unconscious and unintentional collection and transmission of data to the service provider through a 2-click solution. To activate a desired social plugin, it must first be activated by clicking on the corresponding button. Only this activation of the plugin also triggers the collection of information and its transmission to the service provider. We do not collect any personal data ourselves by means of the social plugins or about their use.

We have no influence on what data an activated plugin collects and how it is used by the provider. Currently, it must be assumed that a direct connection to the provider's services is established and that at least the IP address and device-related information is collected and used. There is also the possibility that the service providers try to save cookies on the computer used. Please refer to the data protection information of the respective service provider to find out which specific data is collected and how it is used. Note: If you are logged into Facebook at the same time, Facebook can identify you as a visitor to a particular page.

We have integrated the social media buttons of the following companies on our website:

Google AdWords

Our website uses Google conversion tracking. If you have reached our website via an ad placed by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across AdWords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in the tracking, you can refuse the setting of a cookie required for this - for example, via a browser setting that generally deactivates the automatic setting of cookies or set your browser so that cookies from the domain "" are blocked.

Please note that you may not delete the opt-out cookies as long as you do not want any measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

Use of Google Remarketing

This website uses the remarketing function of Google Inc. The function is used to present website visitors with interest-based advertisements within the Google advertising network. A so-called "cookie" is stored in the browser of the website visitor, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.

According to its own information, Google does not collect any personal data during this process. If you nevertheless do not wish to use Google's remarketing function, you can generally deactivate it by making the appropriate settings at

Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at

Facebook Remarketing / Retargeting

Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. When you visit our pages, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. This allows Facebook to associate the visit to our pages with your user account. We can use the information obtained in this way to display Facebook Ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook's privacy policy at

If you do not wish to have data collected via Custom Audiences, you can deactivate Custom Audiences here:

Conversion measurement with the visitor action pixel from Facebook.

With your consent, we use the "visitor action pixel" of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") within our website. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, which means that we do not see the personal data of individual users. However, this data is stored and processed by Facebook, about which we will inform you according to our level of knowledge. Facebook may link this data to your Facebook account and also use it for its own advertising purposes, in accordance with Facebook's Data Use Policy You may allow Facebook and its partners to serve ads on and off Facebook. It may further store a cookie on your computer for these purposes. This consent may only be given by users who are over 13 years old. If you are younger, please ask your parent or guardian for guidance.

Please click here if you wish to withdraw your consent:


This site uses the design and overlay software GoThru via an API. The provider is GoThru Media Inc./ 50 Halsey Ave/Toronto, ON M4B 1A5/Canada.
In order to use the features of GoThru, it is necessary to store your IP address. This information is usually transmitted to a GoThru server and stored there. The provider of this site has no influence on this data transmission.
The use of GoThru is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
More information on the handling of user data can be found in the privacy policy of GoThru Media Inc:

Changes to our privacy policy

We reserve the right to adapt this privacy policy to ensure that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new data protection statement will then apply to your next visit.

Questions to the data protection officer

If you have any questions about data protection, please write us an e-mail or contact directly the person responsible for data protection in our organization:

Swiss Holiday Park

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